/* ============================================================
   FLITZEN - Why Choose Us page (extends styles.css)
   New components: hero, comparison spec-sheet, reasons grid,
   promises (dark), pull-quote proof.
   ============================================================ */

/* ---------- Process grid: 4-up variant (collapses like styles.css) ---------- */
.proc-grid.cols-4 { grid-template-columns: repeat(4, 1fr); }
@media (max-width: 1100px) { .proc-grid.cols-4 { grid-template-columns: 1fr; } }

/* ---------- Hero ---------- */
.why-hero {
  padding-top: clamp(132px, 16vw, 220px);
  padding-bottom: clamp(38px, 5vw, 70px);
}
.why-hero-grid {
  display: grid;
  grid-template-columns: 1.18fr 0.82fr;
  gap: clamp(36px, 5vw, 96px);
  align-items: end;
}
.why-h1 {
  font-size: clamp(56px, 10.5vw, 178px);
  letter-spacing: -0.035em;
  line-height: 0.9;
  margin-top: clamp(20px, 2vw, 32px);
}
.why-hero-aside {
  padding-bottom: clamp(4px, 1vw, 14px);
}
.why-hero-aside .lead {
  max-width: 34ch;
  font-size: clamp(18px, 1.45vw, 23px);
  color: var(--gray-1);
}
.why-hero-aside .hero-cta { margin-top: clamp(26px, 2.6vw, 38px); }

/* full-bleed-ish hero media band under the headline */
.why-hero-media {
  position: relative;
  height: clamp(280px, 38vw, 480px);
  border-radius: var(--r-lg);
  margin-top: clamp(36px, 4.5vw, 72px);
}
.why-hero-media .media { width: 100%; height: 100%; border-radius: var(--r-lg); }
.why-hero-media .hero-media-cap {
  position: absolute;
  left: clamp(18px, 1.6vw, 26px);
  bottom: clamp(18px, 1.6vw, 26px);
}

/* hero meta inline row */
.why-hero .hero-meta { margin-top: clamp(30px, 3.2vw, 50px); }

/* ---------- Comparison spec-sheet ---------- */
.compare { background: var(--paper-2); }
.cmp {
  margin-top: clamp(34px, 4vw, 64px);
  border: 1px solid var(--line-strong);
  border-radius: var(--r-lg);
  overflow: hidden;
  background: var(--paper);
}
.cmp-row {
  display: grid;
  grid-template-columns: 1.05fr 1fr 1.12fr;
  align-items: stretch;
}
.cmp-row + .cmp-row { border-top: 1px solid var(--line); }
.cmp-cell {
  padding: clamp(20px, 2.1vw, 30px) clamp(20px, 2.2vw, 36px);
  display: flex;
  flex-direction: column;
  justify-content: center;
}
/* leftmost: the criterion label */
.cmp-key {
  font-size: 12.5px;
  font-weight: 600;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  color: var(--gray-2);
  background: var(--paper-2);
  border-right: 1px solid var(--line);
}
/* middle: typical agency */
.cmp-them {
  color: var(--gray-1);
  border-right: 1px solid var(--line);
}
/* right: Flitzen - lifted black column */
.cmp-us {
  background: var(--ink);
  color: #fff;
}
.cmp-line {
  font-family: var(--serif);
  font-size: clamp(18px, 1.55vw, 24px);
  line-height: 1.2;
  letter-spacing: -0.01em;
  display: flex;
  align-items: flex-start;
  gap: 13px;
}
.cmp-them .cmp-line { color: var(--ink-soft); }
.cmp-us .cmp-line em { font-style: italic; color: #fff; }
.cmp-mark {
  flex: none;
  width: 23px; height: 23px;
  border-radius: 50%;
  display: grid; place-items: center;
  margin-top: 2px;
}
.cmp-them .cmp-mark { border: 1px solid var(--line-strong); color: var(--gray-2); }
.cmp-them .cmp-mark svg { width: 11px; height: 11px; }
.cmp-us .cmp-mark { background: #fff; color: var(--ink); }
.cmp-us .cmp-mark svg { width: 12px; height: 12px; }

/* header row of the spec-sheet */
.cmp-row.cmp-head .cmp-cell { padding-block: clamp(16px, 1.6vw, 22px); }
.cmp-head .cmp-key { background: var(--paper-2); }
.cmp-head-label {
  font-size: 12.5px;
  font-weight: 600;
  letter-spacing: 0.13em;
  text-transform: uppercase;
}
.cmp-head .cmp-them .cmp-head-label { color: var(--gray-2); }
.cmp-head .cmp-us .cmp-head-label { color: rgba(255,255,255,0.65); }
.cmp-head .cmp-us .cmp-head-brand {
  font-family: var(--serif);
  font-size: clamp(19px, 1.5vw, 24px);
  letter-spacing: -0.01em;
  color: #fff;
  margin-top: 4px;
}

/* ---------- Reasons grid (6 cards, 3-up) ---------- */
.reasons-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  border-radius: var(--r-md);
  overflow: hidden;
}
.reason {
  background: var(--paper);
  padding: clamp(28px, 3vw, 46px) clamp(26px, 2.6vw, 40px) clamp(34px, 3.2vw, 48px);
  display: flex;
  flex-direction: column;
  transition: background 0.45s var(--ease);
}
.reason:hover { background: var(--paper-2); }
.reason-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: clamp(28px, 3.4vw, 52px);
}
.reason-num {
  font-family: var(--serif);
  font-size: 15px;
  color: var(--gray-2);
  letter-spacing: 0.02em;
}
.reason-ic {
  width: 50px; height: 50px;
  border-radius: 13px;
  border: 1px solid var(--line-strong);
  display: grid; place-items: center;
  color: var(--ink);
  transition: transform 0.45s var(--ease), background 0.45s var(--ease), color 0.45s var(--ease), border-color 0.45s var(--ease);
}
.reason-ic svg { width: 25px; height: 25px; }
.reason:hover .reason-ic { transform: rotate(-6deg); background: var(--ink); color: #fff; border-color: var(--ink); }
.reason h3 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(23px, 2.1vw, 31px);
  line-height: 1.04;
  letter-spacing: -0.01em;
  margin-bottom: 13px;
}
.reason h3 em { font-style: italic; color: var(--orange); }
.reason p { color: var(--gray-1); font-size: 15.5px; line-height: 1.55; max-width: 40ch; }

/* ---------- Promises (dark band) ---------- */
.promises { background: var(--ink); color: var(--paper); }
.promises .eyebrow { color: #b9b0a6; }
.promises .title { color: var(--paper); }
.promises .title em { color: inherit; }
.promise-list {
  margin-top: clamp(34px, 4vw, 60px);
  border-top: 1px solid rgba(255,255,255,0.16);
}
.promise {
  display: grid;
  grid-template-columns: 64px 1fr auto;
  align-items: center;
  gap: clamp(18px, 2.4vw, 40px);
  padding: clamp(22px, 2.5vw, 36px) 8px;
  border-bottom: 1px solid rgba(255,255,255,0.16);
  transition: padding 0.5s var(--ease), background 0.5s var(--ease);
}
.promise:hover { background: rgba(255,255,255,0.05); padding-inline: 20px; }
.promise-num {
  font-family: var(--serif);
  font-size: clamp(20px, 2vw, 30px);
  color: rgba(255,255,255,0.4);
}
.promise-main {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: clamp(16px, 3vw, 56px);
  align-items: baseline;
}
.promise-main h3 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(24px, 2.6vw, 38px);
  line-height: 1.02;
  letter-spacing: -0.01em;
  color: #fff;
  transition: transform 0.5s var(--ease);
}
.promise-main h3 em { font-style: italic; }
.promise:hover .promise-main h3 { transform: translateX(8px); }
.promise-main p { color: rgba(255,255,255,0.66); font-size: 15.5px; line-height: 1.55; max-width: 48ch; }
.promise-tag {
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.85);
  border: 1px solid rgba(255,255,255,0.22);
  border-radius: 100px;
  padding: 8px 16px;
  white-space: nowrap;
}

/* ---------- Pull-quote proof ---------- */
.pull .container { max-width: 1500px; }
.pull-grid {
  display: grid;
  grid-template-columns: 0.92fr 1.08fr;
  gap: clamp(36px, 5vw, 96px);
  align-items: center;
}
.pull-media {
  position: relative;
  aspect-ratio: 4 / 5;
  border-radius: var(--r-lg);
  box-shadow: 0 40px 80px -42px rgba(14,14,14,0.5);
}
.pull-media .media { width: 100%; height: 100%; border-radius: var(--r-lg); }
.pull-stars {
  display: flex; gap: 5px; margin-bottom: clamp(22px, 2.4vw, 32px);
}
.pull-stars svg { width: 22px; height: 22px; color: var(--ink); }
.pull-quote {
  font-family: var(--serif);
  font-weight: var(--display-weight);
  font-size: clamp(28px, 3.4vw, 52px);
  line-height: 1.12;
  letter-spacing: -0.018em;
  color: var(--ink);
}
.pull-quote em { font-style: italic; color: var(--orange); }
.pull-cite {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-top: clamp(28px, 3vw, 44px);
  padding-top: clamp(22px, 2.2vw, 30px);
  border-top: 1px solid var(--line);
}
.pull-cite .avatar {
  width: 54px; height: 54px;
  border-radius: 50%;
  overflow: hidden;
  flex: none;
  background: var(--paper-3);
  display: grid; place-items: center;
}
.pull-cite .avatar img { width: 100%; height: 100%; object-fit: cover; }
.pull-cite .nm { font-family: var(--serif); font-size: 21px; color: var(--ink); display: block; line-height: 1.1; }
.pull-cite .co { font-size: 13.5px; color: var(--gray-1); display: block; margin-top: 4px; }
.pull-cite .co a { border-bottom: 1px solid var(--line-strong); }
.pull-cite .co a:hover { border-color: var(--ink); }

/* ---------- Responsive ---------- */
@media (max-width: 1100px) {
  .why-hero-grid { grid-template-columns: 1fr; gap: clamp(26px, 4vw, 40px); align-items: start; }
  .why-hero-aside { padding-bottom: 0; }
  .reasons-grid { grid-template-columns: repeat(2, 1fr); }
  .pull-grid { grid-template-columns: 1fr; gap: 36px; }
  .pull-media { max-width: 460px; }
  .promise-main { grid-template-columns: 1fr; gap: 8px; }
}
@media (max-width: 860px) {
  /* comparison collapses: drop the criterion column, stack them vs us */
  .cmp-row { grid-template-columns: 1fr 1fr; }
  .cmp-key { display: none; }
  .cmp-row.cmp-head .cmp-them, .cmp-row.cmp-head .cmp-us { }
}
@media (max-width: 680px) {
  .reasons-grid { grid-template-columns: 1fr; }
  .cmp { border-radius: var(--r-md); }
  .cmp-row { grid-template-columns: 1fr; }
  .cmp-them { border-right: none; border-bottom: 1px solid var(--line); }
  .promise { grid-template-columns: 1fr; gap: 12px; }
  .promise-num { display: none; }
  .promise-tag { justify-self: start; }
}