Find out how following a structured website design process can help you deliver more
successful websites faster and more efficiently.
1. Kick-off meeting/Goal identification
The first stage of website design includes identifying the end goal of the website usually in close collaboration with the client or other stakeholders. Which includes answers of some questions like :
- Who is the site for?
- What do they expect to find or do on the website?
- Is this website’s primary aim to inform, to sell (eCommerce, anyone?), or to amuse?
- what are competitors sites or inspiration sites that the client personally like
This gives us idea about your requirements from website, your audience etc. Why this crucial cause it is basic building block of site we have difference in thinking then whole project can set off in wrong direction.
2. Detailed planning
Although we set one goal in mind it gradually expands, evolves, or changes with time the next thing you know you’re not only building the website but a web application with email, bot-chat and push notifications.
So we prepare in advance and make a road-map for the website which covers short vision for a particular goal as well as scalability for the website that help in the future development of the project and needs.
3. Sitemap and wireframe creation
Building a site without a sitemap is like building a house without a blueprint. And that rarely turns out well. It helps us to give clear idea of website’s information architecture and relation between pages and it’s elements.
Next step is to find design inspiration and build a mockup for website that visually represent page and content design of websites. With in mind properties like:
- page hierarchy
- font, color-pallet and overall theme of website as per client branding or motive
- clients reviews and revisions
4. Content creation
Once website’s wireframe is defined then come the important aspect of site written content. Just imagine removing all written content from this page.
Good content should drive an engagement that make user to roam on website more and make information long enough to get idea and short enough to don’t bore people.
Content also plays important role in site’s visibility on search engines this practice is known as SEO (Search Engine Optimization) which includes to get keyword and meta information right.
Finally it’s time to present website on canvas(browser) with being taken care of performance and design as discussed wireframe and sitemap.
Also there would be points that can be presented on wireframe like choice of images, animated elements and real-time usability of elements.
Once site has all visual elements and content it’s ready to go through eye of tester to check it’s overall performances which includes:
- All listed pages and links are working
- cross device and browser compatibility check
- site’s ranking on search engines
7. Get. Set. Launch
All perfect? might be or not don’t expect it go all the way smoothly web design is fluid and consistent process that requires maintenance.
But one thing is sure it’ll not be all broken and launched just have to tackle small and upcoming issues to make user experience smooth.