Insights · Written by the people who do the work

The questions clients
ask us first.

What a thing costs, what to build, and when the honest answer is that you do not need it. We have been building software, websites and apps for UK businesses since 2012, and these are the conversations that happen before anyone signs anything.

All insights

  1. Choosing software 5 minute read

    Bespoke software or off the shelf?

    Buy off the shelf when your process is ordinary and the software is cheap enough to be disposable.

  2. Budgeting a project 5 minute read

    What actually drives the cost of a website

    Two quotes for "a website" can differ by a factor of ten and both be honest, because the word covers everything from five pages to a booking platform.

  3. Practical AI 5 minute read

    Where AI actually saves a small business time

    AI is good at jobs that are repetitive, text-shaped and currently done by a person reading something and typing somewhere else.

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