Swim school software, built around your lessons.
Bespoke swim school management software with a parent app for iOS and Android and payment integration built in. Online booking, subscriptions, renewals, class changes and missed-class credits, all in one system. Mini Dolphins Swim School in Harlow, England runs on our platform every week.
Most swim school software
wasn't built for you.
Ready-made platforms come with compromises: monthly fees that climb as you grow, features you will never use, and gaps you have to work around.
We build swim school management software that matches how your school actually runs, from custom software to mobile apps on one connected system.
If a swim school needs it,
our system has a solution
Booking, payments and a parent app, plus the complex parts other tools leave you to handle by hand: renewals, credits and change requests.
Online class booking
Parents see live availability and book a place in seconds, from the app or the web. No phone calls, no long email threads.
Subscriptions and renewals
Recurring billing on your cycle, with automatic term renewals so families stay enrolled without re-booking every term.
Missed-class credits and make-ups
When a child misses a lesson, the system issues a credit under your rules and lets parents book a make-up session from the app.
Change requests and reschedules
Parents request a class change, day swap or level move in the app. You approve it in a tap, and timetable and billing update together.
Class management and levels
Set up levels, age groups, terms and sessions once, then move swimmers up as they progress, with capacity and pricing tied to each class.
Stripe payments and invoicing
Payment integration through Stripe for cards and subscriptions. Every payment generates an invoice, with reminders sent automatically.
A branded parent app
A dedicated swim school app on iPhone and Android, published under your name, plus a web portal for families who prefer the browser.
Waiting list management
When a class is full, parents join a waiting list with one tap. As a space opens, the next family is notified and can book automatically.
Admin dashboard and calendar
See every class, instructor and pool at a glance. Drag-and-drop scheduling and filters by day, instructor, level or venue.
Progress tracking and awards
Record progress against Swim England stages, STA awards or your own pathway. Instructors update it poolside; parents see it in the app.
Built around your school,
not the other way round
You own it
No monthly per-swimmer fees that punish you for growing, and no features pulled because a vendor changed direction. The platform is yours.
It scales with you
One pool and fifty swimmers, or three venues and five hundred families. The system grows without pushing you into an enterprise price band.
It fits your brand
Your app, your colours, your name on the App Store and Google Play. Parents deal with your brand, not a third-party platform.
It connects your tools
Stripe, Xero, Google Calendar, Mailchimp: whatever already sits in your workflow, we connect it rather than replace it.
Mini Dolphins Swim School in Harlow, England runs a synchronised website and parent app on our booking system, every week.
Darshan and the team at Flitzen are absolutely amazing and now our only call for anything tech related. Their work and ongoing support is just faultless.
Bespoke software vs
an off-the-shelf platform
If your current software works well, keep it. If you are hitting limits, this is the difference.
| Bespoke (Flitzen) | Typical SaaS platform | |
|---|---|---|
| Pricing | Fixed project cost, no per-swimmer fees | Monthly, often per swimmer or per venue |
| Fit | Built around your classes and processes | You adapt to the platform's assumptions |
| Parent app | Branded iOS and Android, your name on the stores | Generic or white-label with limited branding |
| Complex rules | Renewals, credits and change requests, your way | Only what the platform already supports |
| Ownership | You own it for your business use | You rent access; data export may be limited |
| Growth cost | Grows at hosting cost, not per-head fees | Rises with every new swimmer or location |
| Best for | Schools that want control and long-term value | Schools that want a quick, low-cost start |
It depends on scope. A core booking and payment system with a parent app typically starts from a few thousand pounds. You get a written, fixed price after a short call, with no monthly per-swimmer fees that grow as your school grows.
A typical swim school system takes eight to sixteen weeks from first call to launch. If you need to go live sooner, we can phase the build: core booking and payments first, then more features over time.
Yes. We build a native swim school app for iPhone and Android, published under your name on the App Store and Google Play. Parents book, pay, manage subscriptions and get notifications from the app, and there is a web portal for families who prefer it.
Yes. Payment integration is built in through Stripe for cards and recurring subscriptions, with automatic term renewals so families stay enrolled without re-booking. GoCardless is available if you prefer, and invoices and reminders are sent automatically.
The system issues a missed-class credit automatically under your rules and lets the parent book a make-up session from the app. You decide how many credits apply, how long they last and which sessions they can be used against.
Yes. Parents send a change request, day swap or level move from the app, and you approve it in a tap. The timetable, register and billing all update together.
We handle data migration as part of the project. Your customer records, class structures and active subscriptions can move to the new system with minimal disruption.
Yes. We provide ongoing maintenance and support, and we are here to add features and fix issues as your swim school grows.
Tell us about your
swim school
Send a few details and we will come back with a plan and a fixed price, usually within one working day.
- Free and no obligation
- Fixed price, no per-swimmer fees
- iOS and Android app included
Thank you, that's on its way
We have your details and will come back within one working day. If it is urgent, call +44 (0) 7587 557 546.