Swim School Software Built Around How You Actually Run Your School

Let parents browse your available classes, check real-time availability, and book their child's place in seconds. No phone calls, no back-and-forth emails. Your booking system works around the clock, even when you are poolside. Parents can view class descriptions, see which age groups and levels are available, and select the time slot that suits them. The system handles everything from first-time sign-ups to returning families booking their next term.

Set up weekly, fortnightly, or four-weekly subscription billing that collects payments automatically. No more chasing invoices or awkward conversations about missed payments. Integrated with Stripe for secure card processing, so parents pay on time and you get paid without lifting a finger. Support for one-off payments, trial classes, sibling discounts, and custom pricing rules means your billing always matches your commercial model.

When a popular class is full, parents can join a waiting list with a single tap. When a space opens up, the next family is notified automatically. No manual tracking, no forgotten names on a scrap of paper. You fill spaces faster and never lose a potential customer to a competitor.

Store all the information you need in one place. Parent contact details, emergency contacts, child's date of birth, medical conditions, swimming ability, dietary requirements, and consent forms. Parents update their own details through the app, keeping records accurate without extra admin for you. Multiple children per family are handled seamlessly, with shared billing and individual progress tracking for each swimmer.

Give your families a dedicated app where they can book classes, manage their subscription, view upcoming lessons, receive notifications, and check their child's progress. Available on both iPhone and Android, your app puts your swim school in every parent's pocket. Push notifications keep parents informed about class reminders, cancellations, schedule changes, and important updates, reducing the volume of phone calls and messages you need to handle. See our mobile app portfolio for more.

See your entire swim school at a glance. A visual calendar shows all classes, instructor assignments, and pool allocations across every session. Drag-and-drop scheduling makes timetable changes simple, and filters let you view by day, week, instructor, level, or venue. Track occupancy rates, spot underperforming classes, and make informed decisions about where to add or remove sessions.

Set maximum class sizes for each level and age group. The system enforces your ratios automatically, so you never accidentally overbook a class. Whether you run groups of four or twelve, your capacity rules are baked into the booking flow. When a class is full, booking automatically switches to waiting list mode. When it is nearly full, you can choose to highlight limited availability to create urgency and encourage faster sign-ups.

Life happens. Holidays, illness, family commitments. Let parents pause their subscription for a set period and resume automatically, keeping their class place reserved. You decide the rules: how many pauses per year, minimum notice periods, and whether paused weeks carry credit. This flexibility keeps families enrolled rather than cancelling. Better retention means steadier income and fewer gaps in your register.

Every payment generates an invoice automatically. Parents can view and download their invoices through the app or parent portal. You get a clear financial picture with reports covering revenue by class, outstanding balances, refunds, and subscription churn. Export your data for your accountant at the end of each month or tax year. Clean, accurate records that save you hours of manual reconciliation.

Not everything runs on a subscription. Holiday crash courses, water safety workshops, pool parties, and special events all need their own booking and payment flow. Set up standalone events with custom pricing, limited capacity, and separate registration, all within the same system. Parents book and pay through the same app they already use for regular classes. No separate system, no confusion.

Send class reminders, cancellation notices, and important updates via push notification, email, or SMS. Automate the routine communications that eat into your time, like payment reminders and lesson confirmations, while keeping the option to send personal messages when needed. Target messages to specific class groups, age ranges, or individual families. Keep parents informed without flooding their inbox.

Record each child's progress against your chosen framework, whether that is Swim England stages, STA awards, or your own bespoke progression pathway. Instructors update skills and milestones from their phone at poolside, and parents see the updates in real time through the app. Automate certificate generation when swimmers complete a level. Celebrate achievements and keep children motivated while giving parents visibility of what their child is working towards.

Assign instructors to classes, manage availability, and handle cover arrangements when someone is unavailable. Each instructor sees only their own schedule and class lists, keeping things simple and focused. Track qualifications, DBS check expiry dates, and first aid certificates so you are always audit-ready and compliant with safeguarding requirements.

If you teach across more than one location, manage everything from a single dashboard. Each venue can have its own timetable, pricing, instructors, and capacity settings, while your reporting consolidates across the whole business.

Take the register on a tablet or phone at poolside. Mark attendance, record no-shows, and track make-up lessons owed. Attendance data feeds into your reporting so you can identify patterns, follow up with disengaged families, and demonstrate occupancy rates to stakeholders or insurers.

Let prospective families book a trial class online. Capture their details, follow up automatically, and convert them into regular subscribers. Track how many trials convert to ongoing bookings and which classes have the best conversion rates, so you know where to focus your marketing.

Go beyond basic revenue figures. Understand your retention rate, average lifetime value per swimmer, class utilisation, peak demand periods, waiting list conversion, and churn triggers. Custom reports give you the specific data your swim school needs to make confident decisions about pricing, scheduling, and expansion.

Bridging web and mobile platforms to provide seamless booking experience for swim lessons with real-time availability and automated scheduling.

Created integrated React Native app and WordPress website with synchronized booking system, progress tracking, and payment integration.

65% increase in online bookings. 40% reduction in no-shows. 85% of parents prefer online booking over phone calls.